But at the same time, Facebook’s privacy policy has garnered a lot of attention over the years – and not the good kind.Ī 2013 poll found that Americans trusted Facebook less than the NSA to protect their personal data. Brand awareness on a scale like this adds a lot of credibility in the minds of its users. People will likely be more comfortable filling out a post-click landing page form, not Facebook lead ads.Īs one of the most recognized companies in the world, Facebook already has the advantage of being a household name. Here’s why you should think twice before using Facebook lead ads: 1. While this opens up a whole new realm of possibilities for businesses, it can also leave some serious holes in your marketing strategy that we think can be solved by continuing to use traditional post-click landing pages. It’s made possible by a form that pre-populates information that Facebook captures when you fill out your profile (e.g. With this new ad format, mobile users will be able to submit their personal information with two simple taps of a button (shown below). Even though they have yet to be released to the public, there’s a lot to be concerned about. In case you haven’t heard, many marketers are getting excited over the development of Facebook “Lead Ads,” the new way for brands to generate leads directly on the platform.
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