Earlier this year, Energizer spun off their personal care brands, including Personna, into a new company called Edgewell Personal Care Company. The brand became part of American Safety Razor in the 1950s, and Energizer Holdings bought American Safety Razor out of bankruptcy in 2010. We also can clear up a lot of the confusion around the various blades made by Personna, though at least one mystery remains. If you’re one of those who has been feeling a little antsy, we have good news: Sharpologist has been able to confirm that the Verona plant is staying open (albeit under new ownership) and will continue producing DE blades, and that the Personna plant in Israel was never in danger. ![]() ![]() Some of the most loved blades in the wet shaving world have the Personna brand on their labels, so many of us panicked a bit when news outlets reported that Energizer Holdings, Personna’s parent company, was looking to get out of the DE business and that blade production in Verona, Virginia as well as unnamed “international locations” could be slated for closure.
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